Goal
Main goals
Magma UNESCO2030 will develop the region into a sustainable, year-round tourism destination. Stakeholders are working together to develop attractive offers and tourism infrastructure that provides more year-round traffic and increased local value creation.
Sub-goals
- The tourism industry will be developed and treated as a growth industry in all UNESCO municipalities.
- We will make decisions based on measurable results to increase efficiency and value creation.
- We will create and implement a forward-looking strategy for the digital transformation of tourism in the UNESCO municipalities in order to provide
- customised experiences for our guests.
- We will provide tourism operators in the UNESCO municipalities with expertise as a tool for development, innovation and increased earnings.
Main deliveries
- Strategy for digital transformation of the tourism industry.
- Six tourism courses completed with an average of at least 20 participants per course.
- At least three well-developed niche products.
- 20 tourist beacons that alone, and together, provide "reason to go".
- Through digital surveys, retailers get to know their visitors and tailor their products to their needs.